Saturday, July 3, 2021

Trending: Jun 26- Jul 03 : Entrepreneurs and the Truth

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TradeBriefs Editorial

From the Editor's Desk

Entrepreneurs and the Truth

They often bend it. But don't demonize them - the problem is systemic.

In the early days of Vice Media, cofounder Shane Smith sent a few copies of the Montreal-based start-up's fledgling publication to a record store in Miami and a skate shop in Los Angeles so that the company could tell advertisers its readership was distributed across North America - an act befitting the monicker "Bullshitter Shane," reportedly bestowed on him by a friend and colleague.

Such chicanery is too common in the start-up world. The norms of entrepreneurship encourage founders to be hustlers and evangelists for their companies. Indeed, legendary founders are celebrated for their ability to inspire others, even if that means stretching the truth. Consider Steve Jobs, the quintessential start-up pitchman. Early Apple employees describe him as able to "convince anyone of practically anything." In the words of engineer Andy Hertzfeld, Jobs had a "reality distortion field, a confounding mélange of a charismatic rhetorical style, an indomitable will, and an eagerness to bend any fact to fit the purpose at hand."

That's a vital skill for founders, who must persuade their audiences to temporarily suspend disbelief and see the opportunity the entrepreneur sees: a world that could be but is not now. However, reality distortion is a slippery slope. Enthusiasm can lead to exaggeration, exaggeration to falsity, and falsity to fraud. This descent is embodied in Elizabeth Holmes, the Theranos founder and Jobs devotee who allegedly deceived investors and customers by marketing bogus blood tests.

Continued here


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