'I thought buying things would make me feel better. It didn't': The rise of emotional spending
Many of us are living for the buzz of the doorbell - spending billions we can't afford on stuff we don't need. Here is how to recognise the problem and regain control
When Covid hit, I decided: no more frivolous purchases. Journalism is a precarious industry at the best of times. But the pandemic just wouldn't stop. March dragged into June then into January. My days were flabby and formless. I was bored. So I started buying things online, for the small thrill of hitting "check out" and having them arrive a few days later, a treat to break up the monotony of yet another day.
I am not alone. The pandemic has prompted a frenzy of online spending. Mintel's January 2021 consumer behaviour tracker shows that 53% of adults are shopping more online now than at the start of the pandemic. Data from Barclaycard, published in July, found that Britons spent £40.6bn online on non-essential items during lockdown - about £770 a person. Takeaway food and drink were the most popular purchases, followed by clothes and plants.
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Dharmendra ji is leading our flood relief in Bihar and a source of constant inspiration for us to provide more help to the flood victims. You can call him @ 9431477171 if you want any direct feedback from the ground level or for sending any material. Convenient timings to call: 7:00 AM to 9:00 AM in Morning (IST) 10:30 PM to 12:00 AM in Evening(IST)
Latest Update: Health care, a prime concern at the moment. As the water is receding in some areas, they are becoming epidemic prone !
This blog has information received from Bihar on flood relief efforts undertaken by AID, AID India and partners. Donations links:
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