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Invite Friends   From the Editor's Desk When Should You Collaborate with the Competition? Why don't Australians drink much whiskey? They're hardly known for being abstemious. Part of the answer is that they tend to drink beer and wine. But another part of the answer is that whiskey brands haven't made a concerted effort to get them to really try whiskey. Perhaps they should, because Australians have been lured into changing their drinking habits in the past. Rewind to the 1960s and Australian wine consumption was way down on today's level. So, wine producers got together and educated the public on the nuances of fine wine. Now Australians are drinking four times the amount of wine they drank in 1961 and are among the largest consumers of wine on a per capita basis in the world. This is not a one-off. Back in 1998 real men didn't eat avocados. Continued here TradeBriefs: Newsletters for Decision-Makers! Advertisers of the day Emeritus: Take your career to a new level with PG Diploma in Digital Business | Accepting Applications NUS Business School: Stay at the forefront of financial innovations | NUS Business School's FinTech programme Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month     German Developer Has Two Login Attempts Left to Access $220 Million in Bitcoin Before It's All Lost "I would just lay in bed and think about it. Then I would go to the computer with some new strategy, and it wouldn't work, and I would be desperate again," said Stefan Thomas. How 7 Lines of Code Turned Into a $36 Billion Empire Two Irish brothers in their 20s outplayed the finance industry with seven lines of code India may be considering a COVID cess on high income earners -- aside from more levy on fuel The government is considering a COVID cess to help increase revenue ahead of Budget 2021. A call on the new cess or surcharge is likely to be taken in the India may be considering a COVID cess on high income earners — aside from more levy on fuel The government is considering a COVID cess to help increase revenue ahead of Budget 2021. A call on the new cess or surcharge is likely to be taken in the Flipkart's Instakart, Swiggy Face Under 950 Cr Tax Evasion Inquiry The tax concealment case involving Instakart is said to be for INR 650 Cr, while Swiggy is being investigated in an INR 300 Cr case Flipkarts Instakart, Swiggy Face 950 Cr Tax Evasion Inquiry The tax concealment case involving Instakart is said to be for INR 650 Cr, while Swiggy is being investigated in an INR 300 Cr case Most Indians won't fully quit WhatsApp despite the privacy concerns Even those who are worried about WhatsApp's new policy are not looking to boycott the app completely. GoDaddy wins our 2020 award for most evil company email The domain registrar tricked employees into thinking they earned a bonus You Don't Need College Anymore, Says Google If you can earn $93k after completing a $300 course, then what‘s the future of higher education? These are the top 10 job skills of tomorrow -- and how long it takes to learn them Critical thinking and problem-solving top the list of skills employers believe will grow in prominence in the next five years. India's historic stock market boom has started to worry its central bank Nifty and Sensex have been touching new highs when the economy is in technical recession. Why No One Can Manage Projects, Especially Technology Projects "Project Management" is an enormous industry. Software, training, certifications and even Masters degrees – everything you can imagine to make us better at managing simple and complex projects. But we keep failing. Over and over again. Is there a solution? Yes. The Simple Dutch Cure for Stress "Uitwaaien" is a popular activity around Amsterdam—one believed to have important psychological benefits.Photograph by John… Here's How George Clooney Accidentally Made $1 Billion And how Ryan Reynolds copied him to earn $610 million more India generated nearly 33,000 tonnes Covid-19 waste in 7 months; Maharashtra biggest contributor The Central Pollution Control Board (CPCB) in a report stated that India generated nearly 33,000 tonnes of coronavirus biomedical waste in the last seven months, with Maharashtra contributing the maximum (3,587 tonnes). Ferns N Petals: Bloom After The Gloom How Ferns N Petals, India's biggest flower and gifting player, turned plucky during the pandemic by thinking out of the vase Sebamed may have made a point in ad against HUL's Dove, but was it worth it? Although Sebamed's commercial cannot be seen anymore, brand experts noted that damage is already done for HUL. A CEO Explains How to Write Cold Emails That Actually Get Answered An entrepreneur who successfully cold emailed Steve Jobs (and other big names) shares his secrets. Explained Ideas: What is a K-shaped economic recovery and what are its implications? Policy will need to look beyond the next few quarters and anticipate the state of the macroeconomy. With 2 helpers and second-hand machinery, this entrepreneur built a mattress brand that now clocks Rs 38 Cr annual revenues Wasif Mohd started Fresh Up Mattresses in 2016 to differentiate from the competition and capture the unorganised sector. What Happens If You Merge Brooke Bond And Crocin Trade Channels? Ask HUL. One sells soaps to tea and coffee. The other sells Crocin to Iodex and Eno. How are their channels being merged... How India is helping global retail take on Amazon challenge India Business News: BENGALURU: "We are not here for cost; it is about talent, capability and building a team to support various functions, including our online platform. Editor's Note: Kmart's Kenny says one of the advantages of having a base in Bengaluru is the presence of other retailers, which facilitates sharing and learning unlike other places. "The team here works on high-end technology. We have built PoS solutions, we have built solutions that make teams more effective. We have a demand fulfillment team that allows us to forecast stock in store a lot more accurately," he says. Restaurant Overcharged Me for Bottled Water, Here's How I Made Them Pay For It When Rohit Patel from Ahmedabad was overcharged, he undertook a 5-year-long battle with the hotel under the Consumer Protection Act, 2019. Netflix's Most Popular Show Is an Overnight Success That Took 30 Years to Make 'The Queen's Gambit' is a classic example of why perseverance matters. How plant meat is coming of age in India Amid viral outbreaks and climate change, an alternative meat industry is taking root. Can it be the next big thing?.Success is possible because there are strong triggers. Aware consumers, particularly in cities, are worried about climate change and viral outbreaks. There is a health imperative too. I spoke to 99 big thinkers about what our world after coronavirus might look like: This is what I learned More business disruption, more political turbulence, but maybe also a glimmer of new possibilities. The Psychological Formula for Success After Age 50 Raw is the real deal when it comes to India's honeys Following the honey adulteration controversy, demand is high for exclusive, unpasteurised honey varieties sourced from forests across the country Indian farmers protests: The UK children supporting their heritage Children across the UK are raising awareness about the Indian farmers protests on social media. 5 Mumbai homes with the most phenomenal views of the Maximum City Take a tour of these plush properties designed by Channa Daswatte, AVN Interiors, Studio PKA, Studio Yamini and Ambika Hinduja Macker A year after first death in China, coronavirus source still a puzzle China News: January 11 marks the anniversary of China confirming its first death from Covid-19, a 61-year-old man who was a regular at the now-notorious Wuhan wet Amazon urges SEBI not to give NOC to Future-Reliance deal US-based Amazon has requested Sebi to direct the Indian stock exchanges to not issue 'no-objection certificate' (NOC) to Future Retail Economic impact of bird flu outbreak on India's Rs 1.75 lakh crore poultry industry To understand how the bird flu outbreak in India will hurt the economy we can fall back of COVID-19 impact data. In the initial months of the outbreak of coronavirus in India, when there were speculations that the pathogen might have spread through birds, the poultry sector of the country had lost out on $1 billion. China brings in new law to fight Trump's sanctions Chinese officials are bracing for more punitive measures in Donald Trump's final days in office. $150 billion wiped off cryptocurrency market in 24 hours as bitcoin pulls back A photo illustration of cryptocurrency tokens. Yuriko Nakao/Getty Images Bitcoin slid as much as 21% over Sunday and Monday, its biggest two-da... The Digital Transformation of the "Mad Men" Model The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade. [VIDEO] Shoaib Malik suffers horrific crash as ex-Pakistan skipper's sports car rams into truck in Lahore Former Pakistan skipper Shoaib Malik has suffered a horrific car crash in Lahore on Sunday. Malik was returning back to his hotel from the Pakistan Super League (PSL) season six draft event. How Nina Lekhi Built Baggit: A Rs 111 CR Brand Started With Rs 7000 Loan From Her Mom Baggit How Nina Lekhi Built a Rs 111 CR Brand Started With Rs 7000 Loan From Her Mom. Read All About Her Inspirational Story Here. These are the 15 fastest-growing cities in the world The population of Kampala, Uganda could grow to more 7 million by 2035, a jump of more than 112%.  5 ways to persuade yourself to be more productive Science-backed principles of persuasion can be the push you need to get stuff done. Small packs give big comfort to FMCG firms in pandemic times Covid-led stress on household incomes drives growth Bitcoins worth Rs 9 crore seized from 25-year-old Bengaluru hacker India Business News: The Karnataka Police has seized Bitcoins worth Rs 9 crore from a 25-year-old hacker, Bengaluru joint commissioner of police (crime) Sandeep Patil info Fiber layers and field engineers to researchers ⁠-- telecom jobs may see a 20% spike in 2021 as India leaps into the 5G era Employment opportunities in the telecom sector are expected to grow by 20% in 2021. The growth will be fueled by telecom companies expanding capacities and Fiber layers and field engineers to researchers ⁠— telecom jobs may see a 20% spike in 2021 as India leaps into the 5g era Employment opportunities in the telecom sector are expected to grow by 20% in 2021. The growth will be fueled by telecom companies expanding capacities and You should always keep a $100 bill in your wallet, a psychologist says. Here's why experts agree We tend to think twice before breaking $50 or $100 notes because of a concept known as "mental accounting." Here's how carrying bigger bills can help you curb spending. Indian consumers treat luxury products differently: Mercedes-Benz India CEO Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer's behaviour and usage when it comes to luxury items is different from other markets. Indian consumers treat luxury products differently: Mercedes-Benz India CEO Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer's behaviour and usage when it comes to luxury items is different from other markets. Elon Musk's Tesla opens India entity in Bengaluru, names three directors Tesla has named Vaibhav Taneja, Venkatrangam Sreeram and David Jon Feinstein as the three directors in the newly formed entity in the country.The state government had earlier said that Tesla would open an R&D centre in Bengaluru Cant figure out how to end your Amazon Prime sub? These complaints could help Amazon's use of dark patterns that add friction to the process of terminating a Prime subscription is being targeted by 16 consumer rights groups in Europe and the US which are taking coordinated action to urge regulatory intervention. One of them — Norway's Consumer Council (NCC)… IndiGo announces 5-day special domestic sale, offers flight tickets from Rs 877 IndiGo Flight Tickets Offers: The sale will be available till January 17 with fares starting at Rs 877, IndiGo informed in a statement adding that the sale is valid on travel from April 1 to September 30. Look, up in the sky -- it's a flying Cadillac! GM unveils futuristic vehicle The single-passenger Cadillac - technically, a vertical take-off and landing (VTOL) drone - will be able to travel from urban rooftop to urban rooftop at speeds up to 55 miles per hour. China's Baidu and Geely partner up for smart cars The search engine giant and carmaker will go up against Tesla and other homegrown competitors. How Powerful Is Your Passport? These Are The Best, Post Pandemic, In 2021 The updated Henley Passport Index highlights how far the power of the U.S. and U.K. passport has declined–the pandemic has shown how a weak passport isn't the preserve of less-advanced countries anymore. Time's up for daylight saving, say sleep experts Scientists from the American Academy of Sleep Medicine say changing the clocks twice a year can disrupt natural sleep patterns and lead to ill health. 'The Badass': Indian American Vijaya Gadde Plays Crucial Role in Trump's Twitter Ban As the Legal, Public Policy & Trust and Safety Lead at Twitter, Vijaya Gadde has the final word in blocking tweets, even if it's the President of the United State. On Jan. 8, the Indian American played a crucial role, first blocking and then permanently banning President Trump's personal account, for breaking its rules against… TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India