 | From the Editor's Desk
Strategy for Start-ups In their haste to get to market first, write Joshua Gans, Erin L. Scott, and Scott Stern, entrepreneurs often run with the first plausible strategy they identify. They can improve their chances of picking the right path by investigating four generic go-to-market strategies and choosing a version that aligns most closely with their founding values and motivations. The authors provide a framework, which they call the entrepreneurial strategy compass, for doing so.
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WorkHistoric England asks for 'ghost sign' photos to create online map Details of how to upload images of ghost signs can be found at Historic England. People can also post photographs on Instagram using the hashtag #PicturingHighStreets and tagging @PicturingHighStreets. Contributions will only be accepted until 31 October.
Work
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