TikTok follow-up Lemon8 is flopping in the U.S. In February this year, as U.S. lawmakers debated a ban on TikTok, its Chinese parent company ByteDance quietly launched new social media app Lemon8 in the country. On TikTok, creators eagerly discussed the new app’s arrival through the hashtag #Lemon8, which currently has 3.8 billion views. By the end of March, Lemon8 skyrocketed to the top 10 most downloaded apps on Apple’s App Store in the U.S. But after the initial buzz, Lemon8’s popularity has dipped in recent months. Since April, the app’s daily active users have nearly halved from 11,930 to 6,360, and by the end of May, daily downloads fell to 6.7% of its March peak, according to data intelligence firm Similarweb. Users complain that Lemon8’s content feels repetitive and overly curated, presenting idealized lifestyles that prioritize influencers’ interests over those of ordinary users.
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