| From the Editor's Desk
Analytics for Marketers Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are further refined, managers may struggle with when, where, and how much to incorporate machines into their business analytics, and to what extent they should bring their own judgment to bear when making data-driven decisions.
In general, humans are better at decisions involving intuition and ambiguity resolution. Machines are far superior at decisions requiring deduction, granularity, and scalability. How can you find the right balance?
Continued here
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