A New Approach to Building Your Personal Brand

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A New Approach to Building Your Personal Brand   In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want to make a difference to and how. (2) Audit your personal brand equity by cataloging your credentials, doing a self-assessment, and researching how other people view you. (3) Construct your personal narrative by identifying memorable, resonant stories that will best convey your brand. (4) Embody your brand by paying attention to the message you’re sending in every social interaction. (5) Communicate your brand through speeches, social media, the press, and other channels. (6) Socialize your brand by getting influential people to share your stories. (7) Reevaluate and adjust your brand by doing an annual audit to find deficits to fix and strengths to build on. Continued here

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How AI Is Helping Companies Redesign Processes   The idea of business process reengineering is making a comeback, this time driven by artificial intelligence (AI). In the 1990s, the implementation of enterprise resource planning systems and the internet allowed companies to make changes to broad business processes, but the expectations of the radical changes hoped for were often unfulfilled. However, AI enables better, faster and more automated decisions, allowing companies to improve efficiency and produce better outcomes. Companies — from banks to industrial firms — are already using AI to transform their processes. Continued here

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Using AI to Adjust Your Marketing and Sales in a Volatile World   Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer journey. These firms are using AI to predict which customers are likely to churn, while their competitors react after the customers have already left. And when their predictions go off track because of external changes or market conditions, they use that feedback to quickly reorient and redirect their marketing and sales efforts. Using AI models to predict customer response has translated, in effect, to designing and running a large number of digital experiments that helped these firms respond to market changes faster than firms not using those tools. And while AI tools are far from infallible, they could reshape how we make decisions in functions such as marketing and sales and maintain a competitive advantage. Continued here

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How to Deal with Constantly Feeling Overwhelmed   The cognitive impact of feeling perpetually overwhelmed can range from mental slowness, forgetfulness, confusion, difficulty concentrating or thinking logically, to a racing mind or an impaired ability to problem solve. When we have too many demands on our thinking over an extended period of time, cognitive fatigue can also happen, making us more prone to distractions and our thinking less agile. Any of these effects, alone, can make us less effective and leave us feeling even more overwhelmed. If you are feeling constantly overwhelmed, the author offers five strategies to try. Continued here

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Creating Psychological Safety for Black Women at Your Company   Feelings of inclusion, connection, and trust with colleagues and managers are harder to come by for Black women due to the historical and sociocultural context of the U.S. workplace, and more broadly, our country. Research has shown that diverse teams need a foundation of psychological safety — the belief that everyone can pitch risky ideas and challenge the status quo without retaliation or judgment — to excel in the workplace. Additional research, as well as the authors’ professional experience as DEI strategy consultants and personal lived experience, shows that Black women require differentiated solutions to feel psychologically safe at both the interpersonal and organizational levels at work. They offer strategies for both individuals and organizations to do more to increase psychological safety for Black women. Continued here

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How Redefining Success Helped Lena Waithe Move Forward in Her Career   While speaking to the graduates of Barnard College at Columbia University, the Hillman Grad founder shared how public pressure shifted her perception of success. Continued here

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Kevin O'Leary Just Perfectly Explained Why Elon Musk Hates Remote Work. It's a Lesson in Emotional Intelligence   'Shark Tank' investor Kevin O'Leary details why Elon Musk is wrong about working from home--and it teaches a great lesson in balancing emotional and rational thought. Continued here

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Does Nascar Have a Ross Chastain Problem?   If so, it's the kind of problem every business should want to have. Continued here

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How Do I Work with a Difficult Boss?   He’s a mission driven leader who has always found roles where he can help others. He was brought in at a high level at a new organization, but he’s feeling tension and conflict with the organization’s founder. Host Muriel Wilkins coaches him through how to manage himself in this negative work dynamic. Continued here

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1 Invaluable Leadership Lesson From the Inventors of the Internet   Inc.'s 'Computer Freaks' podcast will highlight some of the unsung heroes who transformed business and society. Continued here

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If You Can Pass This Test, Science Says You're Likely to Live Significantly Longer   Which, oddly enough, can lead to greater business success as well. (Just ask Warren Buffett.) Continued here

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How to Keep Your Career (Growth) on Track During an Economic Downturn   There may be new opportunities you have yet to discover. Continued here

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7 Questions Tough Job Candidates Will Ask. Be Prepared   Remember, an interview is a two-way conversation and candidates are coming prepared to interogate you, as they should. Continued here

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The viruses that helped to make you human   The Mabuya lizards that live in the Andes mountains of Colombia are not like other reptiles. While the majority of reptiles lay eggs with hard shells, some Mabuya species give birth to live young. Crucially, the mothers have placentas: specialised organs for feeding the developing young inside their bodies.Placentas are more commonly associated with mammals like mice and humans: we are placental mammals. But other kinds of animal have also evolved placentas. And in 2001 zoologists Martha Patricia Ramírez-Pinilla and Adriana Jerez of the Industrial University of Santander in Bucaramanga, Colombia, revealed that Mabuya lizards have extremely advanced placentas, not too dissimilar from ours. Continued here

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Doctor-influencers are going viral in China, provoking authorities   During the day, Wang Tihua works as a doctor of traditional Chinese medicine at a public hospital in Zhejiang province. After hours, he moonlights as a health-care influencer, setting up a smartphone at his desk to film himself delivering lectures on a range of medical issues — from flu prevention to high blood pressure.In a recent lecture, posted in April, Wang explains the difference between a stent and a pacemaker in treating heart disease. “Inserting a stent is like making sure fuel can flow well inside a car,” the 54-year-old says to the camera in Chinese. “Inserting a pacemaker is the equivalent of repairing a car’s ignition system.” Continued here

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3 Steps for Creating and Implementing a Stakeholder Strategy   Three years after the Business Roundtable urged companies to abandon a singular focus on maximizing shareholder value and, instead, strive to generate value for all stakeholders, many corporate leaders are still reluctant to do so. The reasons include fears of being attacked by extremists who consider stakeholder capitalism to be woke and worries that creating and implementing a stakeholder strategy is impossibly difficult. But even conservative economists like Milton Friedman understood the importance of ministering to key stakeholders’ interests. And this article shows how organizations can create and implement strategies that maximize the net value produced for stakeholders. Continued here

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The Supreme Court Needs the Judicial Reforms We Champion for Everyone Else   The U.S. should implement the same reforms to its high court that it has called for in other nations, a judicial reform scholar suggestsSupreme Court Justice Clarence Thomas’s gifts from a billionaire far surpass the level of bribes that for decades have sparked U.S. calls for judicial reforms overseas. Continued here

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Quantum Theory's 'Measurement Problem' May Be a Poison Pill for Objective Reality   Solving a notorious quantum quandary could require abandoning some of science’s most cherished assumptions about the physical worldImagine a physicist observing a quantum system whose behavior is akin to a coin toss: it could come up heads or tails. They perform the quantum coin toss and see heads. Could they be certain that their result was an objective, absolute and indisputable fact about the world? If the coin was simply the kind we see in our everyday experience, then the outcome of the toss would be the same for everyone: heads all around! But as with most things in quantum physics, the result of a quantum coin toss would be a much more complicated “It depends.” There are theoretically plausible scenarios in which another observer might find that the result of our physicist’s coin toss was tails. Continued here

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Leaked Government Document Shows Spain Wants to Ban End-to-End Encryption   Spain has advocated banning encryption for hundreds of millions of people within the European Union, according to a leaked document obtained by WIRED that reveals strong support among EU member states for proposals to scan private messages for illegal content.The document, a European Council survey of member countries’ views on encryption regulation, offered officials’ behind-the-scenes opinions on how to craft a highly controversial law to stop the spread of child sexual abuse material (CSAM) in Europe. The proposed law would require tech companies to scan their platforms, including users’ private messages, to find illegal material. However, the proposal from Ylva Johansson, the EU commissioner in charge of home affairs, has drawn ire from cryptographers, technologists, and privacy advocates for its potential impact on end-to-end encryption. Continued here

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Three Cognitive Traps that Stifle Global Innovation   Which is the more likely cause of death — shark attack or falling airplane parts? The answer to Nobel prize winning psychologist Daniel Kahnemann’s question is surprising; falling airplane parts. (In fact, you are 30 times more likely to die from a piece of falling airplane than you are at the jaws of a shark.) We have tested this query with senior executives across multiple continents, and they inevitably get it wrong. Why does this happen? Events are perceived as more likely to occur if they are easier to bring to mind. We have the TV special Shark Week and movies like Jaws to remind us of the danger of sharks, but there is no Airplane Debris Week. With unfamiliar, low probability events,  disproportionate media coverage can lead to gross estimation errors. Continued here

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Twitter's Incoming CEO Made This All-Too-Common Leadership Mistake on Her Resume   It's a bigger deal than you might think. Continued here

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One Planet, Two Crises: Tackling Climate Change and Biodiversity in the Fight for Our Future   World Biodiversity Day reminds us that the profound crises we confront are just different sides of the same coinWhen you hear the word nature, what comes to mind? For me, it’s the lakes of Southern Ontario, where I spent my childhood summers among its pink and gray granite rocks and shadowed pine forests. I picture the rock bass darting through the sunbeams in the water and hear the cicadas humming in the trees. Continued here