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%%first_name%% - Enrol in online Customer Experience Strategies with Digital Transformation Programme by Singapore Management University
| | Why Enrol in Customer Experience Strategies with Digital Transformation programme? | With customers in the driver's seat, it's more important than ever that business leaders embrace the latest innovations to connect to what customers are looking for and deliver an unmatched, personalised experience. | | | | | DURATION | 2 Months,4-6 hours per week | | | | | | | | | | In Singapore Management University's Customer Experience Strategies with Digital Transformation programme, you can build your knowledge of the latest technologies and their applications to connect to what customers are looking for and deliver an unmatched, personalised experience. | | Through video lectures led by SMU faculty, you will learn how to: | ● | Examine and identify the building blocks behind a successful platform strategy for business | | ● | Use design thinking tools to create services and experiences for customers | | ● | Leverage different social media platforms for better customer engagement | | ● | Devise a comprehensive omnichannel strategy to enhance the customer experience | | ● | Use data analytics and advanced technologies to drive business decisions and success | | ● | Evaluate the implementation of frameworks and strategies for effective service offerings | | ● | Create an action plan to lead digital transformation within your organisation | | | | Faculty | | Dr Nirmalya Kumar | Lee Kong Chian Dressor of Marketing | | | | | Dr Markus Karner | SMU Academic Director, Executive Development | | | | | Dr Sandeep R. Chandukala | Associate Dressor of Marketing | | | | | Dr Kapil R. Tuli | Lee Kong Chian Dressor of Marketing | | | | | Dr Shantanu Bhattacharya | Lee Kong Chian Dressor of Operations Management | | | | | Dr Tan Hwee Hoon | Associate Dressor of Organisation Behaviour and Human Resources | | | | | | The programme is designed for Dressionals who are looking to: | ● | Understand disruptive technologies and their capabilities and seek to improve top and bottom-line revenue through service improvement with modern technologies, process and tool innovation, and automation | | ● | Apply data to produce and manage greater customer engagements while correlating broader industry trends to promote customer experience excellence with data outcomes and business knowledge | | ● | Aspire to enhance leadership and management skills to create high-performing teams and new business opportunities through modern technologies for customer service | | The programme is applicable across all industries, particularly Banking and Finance, Healthcare, Retail, IT Products and Services, Advertising and Education as well as across all functions. | | | | Flexible payment options starting from USD 672 available. | | | | @Copyright 2022 Singapore Management University. All rights reserved. | | Singapore Management University is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of SMU. | Emeritus Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2022 to 28 March 2026. | | | |
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