Trending: Oct 3 - Oct 10: Taiwan says ‘get lost’ over China’s note to Indian media

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Invite Friends   From the Editor's Desk What B2B Companies Get Wrong About Volume Discounts I have a favorite client who always eggs me on to tell the "7-Eleven Big Gulp story" in meetings. "C'mon, tell it," he nudges. Often, I do. My friend's fascination with the story is well-founded. 7-Eleven does a fantastic job of employing volume discounts. Fountain drink sizes at the convenience store's Cambridge, MA location range from 16 to 32 ounces (priced from 99 cents to $1.39). While 16 ounces of soda - a Gulp - will satisfy my thirst, I inevitably purchase the 24-ounce Big Gulp because it's only 20 cents more. By lowering the price-per-ounce on larger sizes in a manner that mirrors my reduced willingness to pay for more soda, 7-Eleven entices me to purchase a bigger size. Squeezing me for an extra two dimes may not seem like much, but remember, fountain soda drinks are notorious cash cows. 7-Eleven reports that after introducing the Big Gulp line - which has included sizes as large as 128 ounces (Team Gulp) - profits from fountain drinks increased by close to 100%. Some 7-Eleven operators report that Big Gulp fountain drinks account for almost 10% of their stores' revenues. The moral of this story is clear: When properly implemented, volume discounts can unleash generous new profits and growth. Continued here TradeBriefs: What's important, not just what's popular! Advertisers of the day Kellogg ExecEd: Kellogg Digital Transformation Program | Network with Global Peers | Apply Now Emeritus : PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education | Apply Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Taiwan says 'get lost' over China's note to Indian media Coming just months after deadly clashes between Indian and Chinese troops on the disputed Himalayan border between the two Asian giants, the controversy has flared at a time when Indian sentiments toward China are filled with antipathy and suspicion. Nobel Prize in Medicine won by Harvey J. Alter, Michael Houghton and Charles M. Rice for discovery of Hepatitis C virus The Nobel Prize in Medicine has been jointly awarded to Harvey J. Alter, Michael Houghton and Charles M. Rice for the discovery of hepatitis C virus. Nobel Prize in Chemistry awarded to scientists who discovered CRISPR gene editing tool for 'rewriting the code of life' The Nobel Prize in Chemistry has been awarded to Emmanuelle Charpentier and Jennifer A. Doudna for the development of a method for genome editing. After disrupting grocery, JioMart forays into fashion to heat up competition with Amazon, Flipkart, others JioMart has also added subscription service to its grocery segment for delivering daily essentials such as milk, bread, fruits etc. in Chennai and Bengaluru as of now and would compete with bbdaily from BigBasket, Milkbasket, Supr Daily by Swiggy etc.   These are the world's best universities right now The University of Oxford has been named the world's best for the fifth consecutive year, while China's Tsinghua University has become the first Asian university to make the top 20. New testing method can diagnose Covid-19 in just 30 minutes, study finds The researchers noted that PCR molecular test currently used for Covid-19 diagnosis has very high accuracy but entails a complex preparation process to extract or refine the virus. Why Have Singaporeans Turned Against Indian Professionals? With job losses mounting due to the COVID-19 pandemic, some Singaporeans are blaming Indian nationals. China says it has the capability to make Atal Tunnel unserviceable during a war Much to the displeasure of China, Indian PM Narendra Modi recently inaugurated the Atal Tunnel which connects Manali to Leh (Ladakh) in the presence of Defence Minister Rajnath Singh, Cheif of Defence Staff (CDS) General Bipin Rawat, Army Chief General MM Naravane and Himachal Chief Minister Jairam Thakur. After Apaches, Chinooks & Poseidons, Boeing Looks […] "Time Is Ripe To Make India A World Leader In Artificial Intelligence": Mukesh Ambani "In the coming decades, the total non-biological intelligence will exceed the rational intelligence of the entire human population," Reliance Industries chairman Mukesh Ambani said at the Raise 2020 Summit. Why there has been an 8% increase in sexual harassment complaints at Nifty50 firms The rising number of such cases signals a growing awareness among women workers about their rights, forcing several companies to ensure safer workplaces Pope Francis Says the Pandemic Has Proven the 'Magic Theories' of Market Capitalism Have Failed Francis laid out his vision for a post-COVID world by uniting the core elements of his social teachings into a new encyclical The Social Network: Aaron Sorkin says he wants to write a dark sequel to acclaimed Mark Zuckerberg biopic There's just one condition… The Modern Experts Are Throwing Out the Old Rules for Managing Money Meet the Mumbai family that built a Rs 25 Cr business by bringing German luxury kitchen brands to India Founded in 1998, SIS Imports was renamed to Plusch in 2015. The company brings German luxury kitchen, wardrobe, and furniture brands to India. An ad is trending on YouTube. So what? A 5-minuter featuring India's top YouTuber CarryMinati offers a more authentic playbook 3 Steps to Optimizing Your Personal Narrative Here's how to respond when a job interviewer asks, 'Tell me about yourself' Exploring India's most beautiful stepwells India's magnificent stepwells are predominantly found in the cities and villages of the country's northern and central states. Here are some of the most fascinating examples of Indian stepwell architecture and where to find them. The Single Reason Why People Can't Write, According to a Harvard Psychologist Harvard psychologist Steven Pinker offers a scientific explanation for so much unclear and confusing writing in the world today. So, how did CRED get its IPL ads right? Director Ayappa credits his client for taking the idea forward Also, what's being touted as 2020's best campaign so far didn't have an 'agency' behind it. Is that a problem? Resilience and Vibrancy: The 2020 Data & AI Landscape In a year like no other in recent memory, the data ecosystem is showing not just remarkable resilience but exciting vibrancy. Misthi Mukherjee Dies From Renal Failure; Keto Diet Explained Keto diet burdens the kidney and overconsumption of proteins. It shouldn't be made into a permanent diet. Sony-Viacom18 Merger Falls As Reliance Seeks Majority Stake With Jio In Mind Merger talks between Sony Picture Network and Viacom18 have fallen apart as Reliance Industries wants to keep a majority stake. Developers explore coworking spaces in residential projects If the objective is to cater only to a captive clientele - residents within the project - developers can make on-premises coworking spaces a USP and market their product accordingly. Delhi: Twitter comes to rescue of octogenarian dhaba owner lamenting lack of customers In this article, we bring you one rare example of the power that social media has, in bringing smiles to the faces of 80-year-old Kanta Prasad and his wife Badami Devi Engineer turned MMA fighter, 'Kerala Krusher' Rahul Raju is living an unlikely dream Being a MMA fighter was an unlikely dream for a Kerala native who'd studied engineering and already had a well paying job in Singapore but Rahul Raju is now a seasoned competitor. How a tweet sparked a debate that has Indians on Twitter split over idli and sambar A tweet that deemed the idli as the most boring dish garnered a lot of attention, with opinions divided on the platform. However, the debate later shifted to which state has the best sambar. TRPs -- What are they and why they matter to the Television news industry A higher TRP rating, in effect, means a higher return of investment for an advertiser, including clients who advertise on TV news channels The Short Tenure and Abrupt Ouster of Banking's Sole Black C.E.O. Tidjane Thiam made Credit Suisse profitable again. But the Swiss rejected him as an outsider, and a sudden scandal took him down. Covid-19 pandemic has changed the way Indians do their dishes "Godrej has lined up the launch of new products during the upcoming festive season whereas other brands like Samsung, Onida, Midea, Toshiba, and Panasonic are planning to do the same in the next few months." The 10 Best Travel Photos, Winners Of Independent Photographer Awards A collection of striking, award-winning travel photos celebrating life in different corners of the world. You're right! You are working longer and attending more meetings A study of 3 million people confirms what many work-from-home employees already know: We're swamped. Research by Raffaella Sadun, Jeffrey Polzer, and colleagues "Mr. Vice President, I'm speaking": Kamala Harris repeatedly shut down Mike Pence's interruptions at the debate According to data from NBC News, Pence interrupted Harris nearly twice as many times as she interrupted him. This is Shashi Tharoor's advice to a British professor who called idli 'most boring thing in the world' Idli, which are puffy rice cakes that are a staple South Indian dish, has an entire fan base spread across the globe, cutting across linguistic and other barriers. So naturally, when the British man called idli boring, Shashi Tharoor was quick to give him a piece of his mind. Turmoil at a small 93-year-old bank now threatens to disrupt India's banking system Even though Lakshmi Vilas is a fairly small bank, analysts believe that the timing of this incident could have an outsized impact on India's financial sector. The new oil: India has 93,000 job openings for data scientists The Python software program continues to rule the roost. Only a very minuscule percentage of jobs need expertise in programs like MATLAB and SPSS. Fall Again, Rise Again: Story of ShopClues co-founder to hit stands soon The book, touted to be an intimate and moving autobiography of one of India's most successful start-up entrepreneurs, will hit the stands on October 10. Paper Boat, McDonald's owner, others in talks to acquire Raw Pressery in distress sale Raw Pressery is best known for its cold-pressed natural sugarcane, orange and grape juices, among others. Industry insiders say its target market is too niche to build a large independent company and that too by raising large amounts of venture capital. Over 1 lakh shops, kiranas gear up to sell on Amazon as MSMEs take center stage this festive season Ease of Doing Business for MSMEs: While Amazon is yet to announce dates for its biggest sale event, which usually coincides with Flipkart's sale, the latter on Saturday had announced the timeline for its six-day Big Billion Days from October 16 till October 21, 2020. The single, simple rule change that could force tech platforms to compete Acquisitions in concentrated industries should be presumed to be a bad idea until proven otherwise. China's Solar Stocks Are Surging After Xi's 2060 Carbon Pledge There Are 2 Types of Creativity and 1 Doesn't Peak Until Your 50s Science provides plenty of encouragement for late bloomers. Woman delivers boy on Delhi-Bengaluru flight A boy was born mid-air on a Delhi-Bengaluru flight on Wednesday evening, much to the surprise and delight of passengers and crew on board. The newbor Bank CEO Gifts Shares Worth Rs 30 Lakh to School Teacher Who Once Lent Him Rs 500 for Interview V Vaidyanathan who gifted his school teacher 1,00,000 fully paid-up equity shares worth Rs 30,00,000 of IDFC First Bank. COVID-19: Maharashtra Becomes First State To Regulate Prices Of Masks Maharashtra Health Minister Rajesh Tope confirmed that the committee has submitted its recommendations and formal order will soon be issued Fintech Firms in India are Expecting to Make a Recovery from COVID within 6 Months: Report Fintech firms in India are now expecting to make a recovery from COVID within 6 nonths, according to a new report. Rhea Chakraborty's mother contemplated suicide, paranoid about what will happen to her son Showik Rhea Chakraborty's mother contemplated suicide, paranoid about what will happen to her son Showik. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at Bollywood Hungama.com. The Science of Good Chocolate Meet the sensory scientist who is decoding the terroir of chocolate—and working to safeguard the cacao plant that gives us the sweet dark treat Republic TV Among 3 Channels Which Rigged Ratings, Say Cops: 10 Points Republic TV and two other television channels have been accused of tweaking ratings to get high advertising rates, a procedure that amounts to fraud, the Mumbai police announced on Thursday, in the middle of a row over coverage of the Sushant Singh Rajput case and sharp criticism of the Mumbai police by a section of channels. The households being monitored for ratings are being bribed to run the channels concerned, the police said, adding that the owners of two television channels have been arrested. Republic TV said they were being targeted for their coverage of the Sushant Rajput case where they questioned the role of the police. The channel also said they will sue the police for defamation. Here's The Interesting History Of Joe Biden's Private Jet Former Vice President Biden's private jet has an interesting history, as does the 737 used to campaign by Hillary Clinton. So do the two converted airliners owned by President Trump. We take a look at all of them. How This Beverage Company Committed To Long-Term Growth After Their First $1 Million Investment It's been almost a decade since three college students established BeatBox Beverages, a single-serve boxed beverage company with the mission to "become the Red Bull of alcohol." So, where are they now? A Learning Path To Becoming a Data Scientist The 10 steps roadmap to kickstarting your data science future Welcome to Prefab's Moment Architects and builders say COVID-19 has only spurred demand for prefab’s faster and lower-cost solutions Defiant Trump in risky COVID-19 gambit weeks before U.S. election With polls showing him trailing Democrat Joe Biden with less than a month to go before the U.S. election, President Donald Trump appears to be re-embracing the risky strategy of playing down the coronavirus despite signs it could further diminish his re-election chances. Extreme poverty set for first rise since 1998, World Bank warns Covid-19 is expected to cause a big rise in those living on less than $1.90 a day, says the World Bank. This online shop lets you upcycle your vintage saris into hybrid dresses Here's how you can give your loved textiles a second life, with Kumari, a new ready-to-wear Indian brand TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India