Why does luxury brand Balenciaga sell a $2,000 purse modeled after a $1 blue Ikea shopping bag? What's behind the craze for seemingly distressed and worn-out Gucci sneakers? What is Sarah Jessica Parker doing rummaging through the dusty clothes in Rome's Via Sannio flea market? Why is Cracco, a Michelin starâ€"winning Italian chef, using commercial potato chips in his dishes?
We tend to think of status symbols starting at the top tiers of society (among the glitterati and trend setters of high society) and then trickling down to the rest of society. But a new trend seems to contradict this pattern. Instead of adopting a new luxury product or embracing fresh high-end tastes, an increasing number of prestigious brands and celebrities are adopting lower-end fashions and items (e.g., duct-taped shoes, plastic shopping bags, street food). Intrigued by these puzzling examples (this one in particular: a high-end perfume made to look like a household cleaning bottle), we decided to adopt a signaling perspective (that is, to understand how consumers use products and brands to signal who they are) to try to make sense of this phenomenon.
Google defers Indian in-app fees after angry startups complain Alphabet Inc's Google has extended its deadline for Indian app developers to comply with a new billing system for commission fees by six months, it said on Monday, days after local startups voiced anger about the charges.
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Tatas in talks to buy AirAsia's 49% in JV India Business News: Tata Sons is reviewing its budget airline joint venture with Malaysia's AirAsia as the latter faces financial challenges exacerbated by the pandemic.
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What is Edge AI Computing? What is edge computing in simple terms? This article looks at how edge AI and edge computing are improving modern technology.
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How Technology Is Helping Luxury Fashion Brands Gain Traction How Technology is Helping Luxury Brands Gain Traction The advent of technology marked a new dawn for the world, the reality of living is never the same and continues to change for the better.
Covid-19 pandemic has changed the way Indians do their dishes "Godrej has lined up the launch of new products during the upcoming festive season whereas other brands like Samsung, Onida, Midea, Toshiba, and Panasonic are planning to do the same in the next few months."
Inside China's unexpected quest to protect data privacy Late in the summer of 2016, Xu Yuyu received a call that promised to change her life. Her college entrance examination scores, she was told, had won her admission to the English department of the Nanjing University of Posts and Telecommunications. Xu lived in the city of Linyi in Shandong, a coastal province in China,…
I feel like my work is mostly derived from the infinite: AR Rahman AR Rahman's journey from a young boy from Madras to one of the most celebrated artistes across the globe has been traced in the latest episode of National Geographic's Mega Icons season two, which premiered on Sunday.
Here is why 29 tonnes of carrots were dumped on a street in London "The produce in the piece are unwanted carrots, carrots that the food industry in the UK deems not worthy of shelves, the full 29 tonnes of vegetables will be collected after the exhibition and sent to feed animals," stated a statement from the artist Evans.
These flat-Earthers try to sail to the edge of the world and it went as well as you would imagine How far would you go to prove your conspiracy theory is actually real? One Italian couple decided to go to the end of the world... or so they thought. The pair both believe the Earth is flat, and were planning to go on a cruise to prove their theory. However, Ms Rona said 2020 is no time to be messing about trying to find a giant wall of ice which supposedly surrounds our
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Here's The Interesting History Of Joe Biden's Private Jet Former Vice President Biden's private jet has an interesting history, as does the 737 used to campaign by Hillary Clinton. So do the two converted airliners owned by President Trump. We take a look at all of them.
Dharmendra ji is leading our flood relief in Bihar and a source of constant inspiration for us to provide more help to the flood victims. You can call him @ 9431477171 if you want any direct feedback from the ground level or for sending any material. Convenient timings to call: 7:00 AM to 9:00 AM in Morning (IST) 10:30 PM to 12:00 AM in Evening(IST)
Latest Update: Health care, a prime concern at the moment. As the water is receding in some areas, they are becoming epidemic prone !
This blog has information received from Bihar on flood relief efforts undertaken by AID, AID India and partners. Donations links:
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