Stay at the forefront of Digital Marketing| NUS Business School's Digital Marketing programme

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Digital Marketing: Strategies, Models and Frameworks Why Should You Enrol for This Programme? Consumer behaviours are constantly evolving, as are the marketing technologies and strategies companies use to attract and connect with potential customers. In order to reach a wider audience and create long-lasting engagement, it's important for business leaders and other professionals to understand the effects of digital adoption and changes in consumption. Programme Details STARTS ON 25 November 2020 DURATION 2 Months, Online 4-6 hours per week PROGRAMME FEES USD 1,400 DOWNLOAD BROCHURE In NUS Business School's Digital Marketing: Strategies, Models and Frameworks programme, you will gain the skills and knowledge you need to bring agility to your organisation and transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share in a digitised world. LEARN MORE Is This Programme Right for Me? If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients based on the latest in digital marketing and analytics, you will benefit most from this programme: ● Sales and marketing professionals and managers ● Brand and communications directors and managers ● Consultants in business and marketing, global marketing, marketing and communications, marketing management, and public relations ● Consumer-driven industries where digital marketing applications are critical, including banking and finance, healthcare, retail, IT products and services, advertising, healthcare, education, FMCG, and automotive Flexible payment options starting from USD 588 available now. Get in touch with your Programme Adviser to know more. APPLY NOW This programme will include a holiday break from 25 December 2020 to 1 January 2021. During the break, no webinars or office hours will be conducted and no assignments will be due. To allow our staff to enjoy their holidays, the programme support team and your course leaders will not be responding to requests during the break. You will continue to have access to all programme material, including the videos. Regards, %%user_html_signature%% NUS Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives NUS Business School the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of NUS Business School. Emeritus' approach to learning is based on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. EMERITUS Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2018 to 28 March 2022.

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ASCENT eConclave 2020 | Rebuilding with Grit | 25 - 28 November 2020

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Trending: Oct 24- Oct 31 : US hospitals are preparing for the worst-case scenario as Covid-19 surges again

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Invite Friends   From the Editor's Desk Billionaire CEO Sara Blakely Says These 7 Words Are the Best Career Advice She Ever Got Sometimes the simplest things are the most profound. Sara Blakely founded Spanx in her late 20s. The company made $4 million in sales in its first year and $10 million in its second year. In 2012, Forbes named Blakely the youngest self-made woman billionaire in the world. She is clearly massively successful. Yet when asked what the best advice she ever received was, she doesn't talk about success. Instead, she talks about how, as a child, her father would sit her down at the dining room table and ask her the same question: "What did you fail at this week?" He didn't want to know how many As she'd gotten. He wasn't interested in how many girl scout cookies she'd sold, how many goals she'd scored on her soccer team, or whether she'd gotten a perfect score on her math test. No, he wanted to know what she had failed at. And when she told him, do you know what his reaction was? He high-fived her. Continued here TradeBriefs: What's important, not just what's popular! Advertisers of the day Emeritus: PG Diploma in Innovation & Design Thinking online program | Accepting applications Emeritus : PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education | Apply Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     US hospitals are preparing for the worst-case scenario as Covid-19 surges again Hospitals are making plans to ration care and move patients out of state as their beds fill up. The average Indian CEO lasts less than 4 years in the corner office Indian CEOs are increasingly likely to 'resign' rather than retire, a Mint analysis shows Will Google destroy Indian entrepreneurship? Many tech startups think so The 30% fee applied to in-app purchases as well as a virtual monopoly in many significant verticals by Google has incensed Indian entrepreneurs. Psychologist Dan McAdams on the case of Trump: "Much stranger than any diagnostic category" Author of "The Strange Case of Donald J. Trump": He's a man who "doesn't even remember what happened yesterday" Merck CEO says Covid vaccine won't be a 'silver bullet,' predicts mask use for the 'foreseeable future' Merck CEO Kenneth Frazier told CNBC on Thursday that people will still have to practice mask wearing and social distancing "for the foreseeable future." People are wearing dirtier masks than we even thought possible This survey may gross you out. Only 7% polled Indians plan to visit movie theatres in next 2 months, 74% still reluctant: Survey Results of July, August and October survey conducted by LocalCircles indicate that people continue to stay reluctant in going to theatres and multiplexes due to the Covid-19 scare. Hang Photos Of Officers Who Delayed Building For 12 Years: Nitin Gadkari Most politicians would simply be too happy to preside over flashy inaugurations to admonish officials for any kind of lapses. Nitin Gadkari is not among them. Why can't officers use workers' toilets? Tata factories showed the way In 'The Learning Factory', Arun Maira, who worked with Tata Group for over two decades, writes about building factories 'as clean as German hospitals'. Who is Big Tech's candidate in the US presidential race? Silicon Valley's economic future rides on the next president's policies on trade, immigration, free speech, and antitrust. Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale Snapdeal added 6 million new buyers on its platform during the pandemic. Its recent 5-day sale kicked-off on October 16 and ended on October 20. Rajnish Wahi, The Market Curve -- The market you choose to serve The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind … The Rules of Startup Success, According to Daymond John The 'Shark Tank' investor and entrepreneur reflects on the wisdom he's gained from backing hundreds of startups--and learning to assess himself honestly. France knife attack LIVE updates: PM Castex raises alert to 'emergency' after killings in Nice The attack comes while France is still reeling from the beheading earlier this month of French middle school teacher Samuel Paty by a man of Chechen origin. WeWork aims to become profitable in 2021 globally, says CEO Sandeep Mathrani WeWork India, which is owned by Bengaluru-based realty firm Embassy group, will not set up centres and then find clients, but it will prefer to take up clients and accordingly lease properties. How this 32-year-old high school dropout built a business that sold to Target for $550 million For Bill Smith, perseverance, trial and error and a grueling grocery trip lead to the success of online grocery delivery service Shipt. COVID's cognitive costs? Some patients' brains may age 10 years People recovering from COVID-19 may suffer significant brain function impacts, with the worst cases of the infection linked to mental decline equivalent to the brain ageing by 10 years, researchers warned on Tuesday. Why India has its eye on plenary of the all-powerful Communist Party of China beginning today The CPC is China's sole political organisation, and its Central Committee is meeting for a plenary session as the stand-off with India at the LAC continues. How to take the perfect breath: why learning to breathe properly could change your life It is claimed that 'breathwork' can help improve our sleep, digestion, immune and respiratory functions, while reducing our blood pressure and anxiety. All of which, in the midst of a pandemic, sounds more appealing than ever Even without the Future Group deal, Ambani is miles ahead of Bezos in India "Reliance has more than 30 million square feet of retail area, about 12,000 stores and partnerships with Google and Facebook for a massive digital, social and e-commerce foray. No one can match this reach." US court asks commercial arm of Isro to pay $1.2 billion compensation to Bengaluru start-up Indian Space Research Organisation's commercial arm Antrix has been asked by a US court to pay $1.2 billion to a Bengaluru firm after it terminated an agreement with the company in February 2011. Amazon has created fertile ground for bribery schemes, sellers say In the wake of a $100 million Amazon bribery scandal, sellers say the tech giant deserves more scrutiny for suspending merchants with no warning and little explanation. Indian child poverty charity offers free school meals in England Akshaya Patra, which feeds millions in India, opens first of three planned kitchens The Rohit conundrum, Pant's future, Jadeja's inclusion: Talking points from India's squads for Oz As is almost always the case, the selection committee for India's national team has made a number of interesting decisions this time around as well. Turkish lira sinks amid Erdogan fury with allies The lira hits a record low against the dollar amid jitters over Turkish regional ambitions. Reliance says its $3.4 billion deal with Future Group 'fully enforceable under Indian law' despite Amazon winning an arbitration order It will be interesting to note that Ambani's trump card in this retail war will be his partnerships with the US technology companies. Facebook and Google hold stakes in Ambani's digital venture Jio Platforms Ltd (JPL) US tech giants vs US etailers: Mukesh Ambani's Reliance Retail strategy alarms Flipkart, Amazon It will be interesting to note that Ambani's trump card in this retail war will be his partnerships with the US technology companies. Facebook and Google hold stakes in Ambani's digital venture Jio Platforms Ltd (JPL) Ananya Birla Alleges Racism At Famed California Restaurant, Says They 'Threw' Her Family Out Addressing celebrity chef Antonia Lofaso in the tweet, Ananya Birla said that one of her waiters, whom she named, Why co-working spaces are bringing the 'awfis' home In the Covid-19 crisis, even the disruptors have been disrupted. The third part of the series looks at how co-working space providers feared the worst.. Biden's 'seize the center' campaign strategy may just deliver him the White House Despite the leftward shift of the Democratic party, Biden has pushed back on the most extreme progressive policies and pursued more moderate voters. 'Very nice!': Kazakhstan adopts Borat's catchphrase in new tourism campaign An official said the phrase, popularised by Sacha Baron Cohen's character, sums up the vast tourism potential of the nation in a 'short, memorable way' Reddit won't lower employee pay if they move out of high-cost cities like San Francisco The social media company will also allow employees to work remotely. British study shows evidence of waning immunity to Covid-19 A study of hundreds of thousands of people across England suggests immunity to the coronavirus is gradually wearing off - at least according to one measure. Ola's Khichdi Experiment crosses 1 mn orders amid Covid-19 pandemic The SoftBank-backed ride-hailing firm's Ola Foods plans to build a portfolio of 8 -10 brands across a network of about 200 kitchens in the country These 3 Ways Of Outdoor Dining May Be Coming To A Street Near You As colder weather creeps in and the COVID-19 pandemic intensifies across much of North America, restaurateurs are using a variety of methods and ideas to transform the dining experience into a safer one for customers. A long way for 'desi' dream: Inside story of Indian app store and fight against Google India's native app store, Indus App Bazaar, which also offers translation services to apps in 12 Indian languages, has been modestly successful but still nowhere near Google or Apple. A Stanford Neuroscientist Reveals the Brutal Truth About Learning as an Adult Your brain isn't wired to learn new skills as an adult, but you can force it to using this two-step process. India's FreshToHome raises $121 million to grow its meat and vegetable e-commerce platform From Flipkart To BYJU's -- Product Leaders On The Bharat UX Challenge When most tech entrepreneurs or budding product managers think of building applications or products, they are attracted by fancy images of polished UX and differentiated UI design. But building products for the majority of India's consumers and business users is about figuring out which inherent problem a product is solving and then easing all friction for face. The Italian town auctioning off abandoned homes for €1 Sicily's Salemi is the latest depopulated town to offer up dilapidated properties for less than the cost of an espresso in a bid to attract new residents. Row over social media ad attacking Rishi Sunak's 'celebrity lifestyle' Tory MPs say the chancellor is being unfairly singled out in a video by a new pro-Labour campaign group. HR management is evolving as job market changes are opening up workers to threats According to a report by PTI, changes to job markets driven by new technologies, accelerated further by the COVID-19 pandemic, are opening up workers to threats as well as opportunities, experts and industry leaders said on October 22 at a summit organised by WEF. Panelists at the World Economic Forum's Jobs Reset Summit 2020, being held online from October 20-23, also said the 21st-century employment model looks a lot like the 19th century, as gaps are becoming visible in the social protection systems and the pandemic has created extraordinary vulnerabilities for workers. Vulnerabilities for workers 20 Extraordinary Wild Animal Photos, Winners Of International Siena Awards From a Mona Lisa-looking arctic fox to the rare moment of a sperm whale breast feeding her baby, these remarkable and in many cases never or rarely seen before images of wild animals are a gift to the eyes. How To Build Community And Why It Matters So Much Community contributes to health and wellbeing. Here's how to build purpose, belonging and resilience as an individual and as a leader. He Was Arrested for Weed at 13, and He's Selling It Legally at 27 Would acquiring a mid-size Indian bank help Asia's richest banker beat economic woes? The possibility of a merger with IndusInd Bank brings back memories of Kotak Mahindra Bank's takeover of ING Vysya Bank in 2014. 4 simple emails you should send every week How These Brands Are Making Traveling During COVID-19 Easier The travel industry is working to innovate its way out of this mess and these 3 businesses have already made some progress towards enabling easier and safer travel. How crypto is now making a comeback In India, not only has RBI's 2018 ban been reversed by the Supreme Court through a ruling in March 2020, but also the country's famously conservative banking system is making nascent forays into the crypto space Anyone in India can now buy land in Jammu and Kashmir, but conditions apply J&K political parties have called the central government's notification unacceptable, saying it will hit 'poorer small land-holding' farmers in the union territory. Home working reduces creative thought, says Bank economist The Bank of England's Andy Haldane says people are less exposed to new experiences when working at home. Born In The USA: Hoodies Are Raising Record-Breaking Revenue With Style Despite the challenges American men have faced in 2020, menswear moves forward for into the fall/winter season with the best hoodies of the season! Banners and prayers for Kamala Harris in her ancestral Indian village A big banner of U.S. vice presidential candidate Kamala Harris welcomes visitors to Thulasendrapuram, a lush, green south Indian village that is praying for her Democratic Party's victory in the Nov. 3 presidential election. Kolkata beats Hyderabad to become most affordable market for home purchase: Report HPAI -- the ratio of the average household income to the eligible household income -- of Kolkata is highest at 203, followed by Hyderabad at 195, Pune 188, Chennai 178, Bengaluru 175, Delhi-NCR 136 and Mumbai 95 during this calendar year. Harley-Davidson is making electric bikes now Using technology it developed to make electric motorcycles, Harley is spinning off a new company—Serial 1 Cycle Company—to make e-bikes. TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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