Beer sales are tanking. So Molson is investing $60 million in its Toronto plant to try something different:format(webp)/https://www.thestar.com/content/dam/thestar/business/2022/08/30/seltzer-anyone-changes-are-bubbling-at-molson-coors-as-it-adapts-to-shifting-global-drinking-trends/rl_molson_07.jpg)
In 2020, the latest year for which Statistics Canada data is available, that number stood at 69.6 litres. As beer has fallen, wine has been on the rise. In the past few years, demand for “ready to drink” beverages, from hard lemonade to alcoholic kombucha and hard seltzers, has been soaring.
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