December 17, 2021 - Are Personalized Ads a Waste of Money?

View online | Unsubscribe Too many emails? Get just one newsletter per day - Morning / Evening

From the Editor's Desk Are Personalized Ads a Waste of Money? Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful — but anybody relying on them needs to be very careful. That’s because many of the claims that these companies are making encourage companies to spend money on ads that target customers who are already inclined to buy. Continued here TradeBriefs: Newsletters for Decision-Makers! Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month. Access to premium content | No advertisement mailers Work M&S accuses Aldi of copying Christmas gin The retailers are locked in a legal spat for the second time this year - this time over bottles of gin. Work What can the world learn from countries where Omicron is surging? South Africa, the United Kingdom and Denmark are three of the countries where the Omicron variant is now surging, less than a month after it was first detected. Work Covid surge is gripping New York City ahead of the holidays: 'We've never seen this before' New York City's test positivity rate doubled in just three days, Dr. Jay Varma, a top health advisor to Mayor Bill de Blasio, tweeted Thursday. Work How Costco Has Kept Its 113 Million Members Hooked During The Pandemic The big-box retailers ability to keep stuff in stock, and offer it at rock-bottom prices, has helped fuel record sales and profits. Work Goldman says oil could hit $100, demand might reach 'new record high' in the next two years Goldman Sachs predicts a new high in oil demand for next year and in 2023, according to its head of energy research on Friday. Work Friends are buying homes together. Here's why. Millennials may not be having kidsor getting married rightnow, butthis generationisinvesting in homeownership by co-buying houses with friends. Work K-Pop Videos Got 7 Executed Under North Korea's Kim Jong Un: Report In the 10 years since Kim Jong Un came to power, North Korea has cracked down on people trying to get out of the country, leaving many defectors without hope of seeing their families and homeland again. Work Interrupting sleep after a few minutes can boost creativity A technique for interrupting the first stage of sleep helps people solve a maths problem the same approach was used by Thomas Edison and Salvador Dali Work Deep Learning vs. Machine Learning: Whats the Difference? And which should you use? Work Harvard Won't Require SAT or ACT Scores for Admission for Several Years The university joins many others that have eliminated the ACT and SAT requirements, adding fuel to the movement to get rid of standardized test scores. Work UK house price boom to end in 2022; retail sales pick up pace business live Rolling coverage of the latest economic and financial news Work Benedict Cumberbatch pays tribute after gifted sister dies of cancer Benedict Cumberbatch has paid tribute to his gifted sister who has died after a seven-year fight with cancer.Tracy Peacock, 62, was an artist and was known af Work NFTs: The next big thing in online gaming By making them publicly available on various interoperable blockchain platforms, NFTs become more beneficial in terms of adding value and sustainability to the income of gamers. Work 1,500 languages could be lost in the next 100 years, study finds The study found that around half of the world's 7,000 documented languages are endangered. Work Betty White is turning 100 and we're all invited Betty White is about to turn 100 and she'll celebrate in a big way. Work Microsoft's Bing says it suspended auto suggest function in China at government's behest Microsoft'sBing said it has been required by a "relevant government agency" to suspend its auto suggest function in China for 30 days. Work How are we supposed to just keep going? What a long grim year, again | First Dog on the Moon Need some rest and some time with people you love or even better spend a quiet moment hiding alone in a tree Work Vaccine rollout data by country shows who has vaccinated faster and why exposing the global Covid-19 divide Outside of a countrys wealth, there are a number of factors that have been associated with slower and faster Covid-19 vaccine rollouts Work Malaysia's Supermax to spend $350 mln for first U.S. facility amid import ban Malaysian glove maker Supermax Corp said on Friday it would invest $350 million to start building its first manufacturing facility in the United States, despite an ongoing ban against its imports into the country. Work As Cuba reopens to the world, many of its own look to leave Hours before the airline offices open for the day, hundreds of Cubans wait in line, hoping to snag a hard-to-find ticket off the island. Work Offices Close and Holiday Parties Fade as Omicron Brings New Concerns Employers mandate boosters, postpone return dates and brace for an Omicron surge. Work Fuzey takes in $4.5M to charge up its management tools for service-based businesses The company's tools digitize for small businesses what was traditionally done manually and on paper, like invoices. Work Alibaba's Southeast Asia arm Lazada hits 130M annual consumers Alibaba has always aspired to bring its e-commerce service to customers outside China. Its strategy is multi-thronged. The giants house-developed AliExpress has found success in Russia in recent years. In 2016, it bought Lazada, which came out of the Rocket Internet empire, and has helped th Work TikToker Demi Skipper trades up from a hairpin to a house Demi Skipper started with a hairpin and traded it up until she got a house. Work US Congress passes import ban on Chinese Uyghur region The bill overcame opposition from Coca-Cola, Nike and Apple and an initial lack of White House support. Work Money manager disappears with $313m from Chinese builder China Fortune Land Development says it has lost contact with a British Virgin Islands wealth manager. Work Boeing: Families in legal action against US over air crash Relatives of passengers killed in Ethiopian Airlines crash file legal action over Boeing deal. Work North Shropshire byelection: Liberal Democrats win former safe Tory seat in blow to Johnson | Politics | The Guardian Helen Morgan wins seat held by Conservatives for almost 200 years in byelection called after Owen Paterson resigned Work Ashes 2021-22: Australia v England second Test, day two Over-by-over report: Australia seek to build their first-innings total as play continues at Adelaide Oval. Join our writers for updates Work First evidence that leopard seals feed on sharks, researchers say | Marine life | The Guardian The unusual discovery is based on the remains of scat and scars on seals found in waters off New Zealand Work Out of tune: why are audiences staying away from the movie musical? | Musicals | The Guardian West Side Story, Dear Evan Hansen and In the Heights have all been box office flops this year, which has led to a questioning of the genres place in Hollywood Work One-month old baby rescued after Typhoon Rai hits Philippines A month-old baby has been rescued from flood waters in the Philippines after southeastern parts of the country were hit by Typhoon Rai Work Fossil fuel combustion kills more than 1 million people every year, study says | Ars Technica Study examined global exposure to PM2.5, a pollutant linked to many diseases. Work H&R Block sues over Square's new name 'Block' The tax preparation service seeks to keep Block from using the new name. Work US Jobless Claims total 206,000, rising above pandemic low Initial filings for unemployment insurance totaled 206,000, above the 195,000 Dow Jones estimate and a gain of 18,000 from the previous week. Work Why Marvel Studios films in Georgia In 2020, Georgia was home to an estimated 242 film productions that added $2.2 billion to the state's economy. Work House Speaker Nancy Pelosi opposes banning stock buys by Congress members Stock purchases by some senators since the pandemic sparked probes, but House Speaker Nancy Pelosi wants to continue allowing such investments for lawmakers. Work Covid: Delta drives surge of U.S. hospitalizations amid omicron fears Public health officials have warned for weeks that the U.S. would face another Covid wave due to the delta variant this winter. Work Opinion: Why my Covid anxiety is spiking now, all these months later I remember the last day I felt relatively unworried about Covid-19, writes Chris Cillizza. It was Thanksgiving. Wemy wife, kids and momwere at my college friend's house with his family. Everyone was vaccinated and we had all taken rapid tests that morning to make sure it was safe to celebrate together. Work How two Florida moms spearheaded a parent movement aiming to impact the 2022 elections Tiffany Justice and Tina Descovich set up Moms for Liberty in January to be a voice against mask mandates in schools. Now they could be part of a potent national force, and they've stirred opposition as well as interest. Work Eric Trump admits 'We weren't smart enough to collude with Russia' Eric Trump joked with former NFL quarterback Jay Cutler on his podcast 'Uncut' about the Trump administration and Russia saying, "we weren't smart enough to collude with Russia. We didn't know what the hell we were doing." Susan Page, Washington Bureau Chief at USA today and CNN's Ryan Lizza join New Day to discuss. Work Opinion: Shipping CEO: The best solution to global supply chain chaos What the global supply chain really suffers from and what is behind most of the problems today is a lack of technology. Work E-scooter firm Lime plans aggressive Middle East expansion Mobility start-up Lime is planning to launch its e-scooter and e-bike rental service across the Middle East over the next two years. Work Payments start-up Checkout.com poaches crypto exec from Meta (FB) Checkout.com, a $15 billion payments start-up based in Britain, has hired Meta executive Meron Colbeci as its chief product officer. Work Prosecutor in Theranos case says Holmes 'chose fraud' over failure Closing arguments in former Theranos CEO Elizabeth Holmes' criminal fraud trial kicked off on Thursday. Work ManageXR grabs $4 million seed round to scale XR business ManageXRannounced today it has raised a $4 million seed round led by Rally Ventures, with venture partner and previous lead angel investor Jay Borenstein joining the companys board of directors. With the latest funding, ManageXR will support its expanding team and go-to-market strategy as the co Work R.N.C. Is Said to Agree to Pay Up to $1.6 Million of Trump's Personal Legal Bills Under the unusual arrangement, the Republican Party is paying to defend the former president as he faces investigations into his private business practices. Work Anchorage Mayor Briefly Shut Off Fluoride in City's Water System Some local officials questioned whether Mayor Dave Bronson was motivated by false claims about the safety of drinking fluoridated water, which have circulated for decades. Work Biden Awards Medals of Honor for Bravery in Iraq and Afghanistan Its just hard to explain where your soldiers got the courage they got, the president said as he awarded the three medals. Work The World Economic Forum in Davos is still happening, for now. A final decision on whether to cancel the event which drew roughly 3,000 people before the pandemic will be made by Jan. 6, 10 days before it is scheduled to start. Work Elizabeth Holmes Trial: Closing Arguments Are Set to Begin Jurors were asked to decide: Did Elizabeth Holmes intend to deceive her companys investors and patients? Work What Happens If You Test Positive for Covid While Traveling? In the midst of the holiday season, the Omicron variant has many considering the prospects of getting stuck while traveling. Heres what you need to know. India Growing old before it gets rich, India has a people problem India News: Even now the country isnt producing enough workers. With its population set to peak sooner than expected, it could soon face an unfolding demographic India Delhivery Acquires Transition Robotics For Drone Delivery And Operation IPO-bound Delhivery has acquired California-based Transition Robotics, a startup developing Unmanned Aerial Systems (UAS) platforms. India In-principle nod to Jaitapur site for 6 nuclear power reactors: Govt This would make it the largest nuclear power generating site in the country India From eating nutritious food to exercising daily: Seven easy tips to stay energized this winter season From eating nutritious food to exercising daily: Seven easy tips to stay energized this winter season - If you're seeking simple methods to stay energised this winter, check out these suggestions and put them to good use. India Coal power at all-time high, threatens net-zero goals: IEA China, India hold key to less CO2 emissions, but world hungers for cheap energy India Delhi air remains toxic; SC asks panel to find 'a permanent solution' The Air Quality Index (AQI) of the national capital was 339 --'very poor'-- at 8 am, according to SAFAR India Pseudonymous Social Media Network Zorro Raises $3.2 Mn Seed Fund Social network Zorro has raised $3.2 Mn in a seed funding round co-led by 3one4 Capital and 9Unicorns Ventures. India Tata Group All Set to Take Over Air India By January: Know How it Plan to Fly Maharaja Tata Air India takeover likely to take place on January 23. Tata group considering Fred Reid as CEO of Air India and Nipun Aggarwal as chief financial officer of Air India. Get Tata Sons news, Tata Group news, Tata Air India news, Air India news, Air India takeover news on news18.com India SoftBank Says India Digital Demand Strong, Will Keep Investing SoftBank Group Corp: Will continue to invest in Indias digital companies, undeterred by the recent plunge in Paytm. India Half of Country Below Average in Foundational Literacy, Kerala, WB Top Performing: Govt Data Condemning the states on their poor report card, the report said that half of the states in the country have performed worse in the 'Governance pillar' as they have a score that is below the national average, i.e., 28.05. India Singapores $744 billion fund eyes Chinese property assets Chinas property sector has been roiled by defaults at China Evergrande Group and other developers, sparking concerns about contagion that could hamper growth in the worlds second-largest economy. India Tata Power arm TP Saurya to set up 300 MW hybrid wind-solar project Tata Power said its arm TP Saurya has received a 'Letter of Award' from Maharashtra State Electricity Distribution Company for setting up a 300 MW hybrid project India Most Sectors Saw Fall In Employment In FY21, Finds CareEdge Study Of the 35 industries studied, only seven saw a rise in employment in FY21, finds CareEdge study of organised sector. India Congress MLA KR Ramesh Kumar apologises for rape comment after facing criticism Congress MLA KR Ramesh Kumar has apologised for the rape comment after facing criticism. India Soulflower Raises Funding From Wipro Consumer Care-Ventures Clean beauty D2C startup Soulflower has raised an undisclosed amount from Wipro Consumer Care-Ventures, the VC fund of Wipro Consumer Care. India Open and ready to provide India more Rafales, says French defence minister Parly French defence minister Florence Parly, who pledged to supply more Rafale jets if needed by India, also noted that Chinas behaviour in the region is becoming more and more aggressive India Pegasus spyware 'found on phone of jailed critic of Narendra Modi ' | India | The Guardian Analysis of Rona Wilsons phone found evidence it was infected with NSO Group spyware three months before arrest TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy  |  Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India Subscribe to: Post Comments (Atom) Addresses of importance Dharmendra Kumar AID INDIA, Bihar Chapter west from state tube bell lohiya path linked with Jagdeo Path patna-14 (Bihar) call @ 9431477171, 9801157286 (India #) Account Details Account Number: 03510020000278 Bank Name: Kotak Mahindra Bank Account name: AID INDIA Bihar Chapter Medicine List Click here for the list of medicine you can donate. If you can donate please coordinate with Dharmendrajee@9431477171 , his number is given Thanks Please donate! For Dollar donations (Tax Deductible) For Rupee Donations in India  Dharmendra ji is leading our flood relief in Bihar and a source of constant inspiration for us to provide more help to the flood victims. You can call him @ 9431477171 if you want any direct feedback from the ground level or for sending any material. Convenient timings to call: 7:00 AM to 9:00 AM in Morning (IST) 10:30 PM to 12:00 AM in Evening(IST) Latest Update: Health care, a prime concern at the moment. As the water is receding in some areas, they are becoming epidemic prone ! This blog has information received from Bihar on flood relief efforts undertaken by AID, AID India and partners. Donations links: Please Click here to view pics on gallery Please visit http://biharfloodvideos2008.blogspot.com/ to see the video coverage on Bihar Floods. News List Bihar flood victims prone to water-borne diseases Bihar flood survivors struggle to keep afloat - GULFNEWS.COM Bihar flood: ‘Goats and dogs sharing meals with people’ - EXPRESSINDIA.COM Bihar flood situation grim, millions cry for rescue - Economic Times UNICEF expresses concern over Bihar floods - MERINEWS.COM Too little relief for Bihar flood victims - NDTV Kosi wreaks havoc in Bihar - NDTV Blog Archive ►  2024 (17) ►  April (4) ►  March (6) ►  February (7) ►  2023 (530) ►  December (6) ►  November (14) ►  October (33) ►  September (40) ►  August (25) ►  July (87) ►  June (10) ►  May (45) ►  April (6) ►  March (14) ►  February (113) ►  January (137) ►  2022 (188) ►  December (108) ►  November (1) ►  October (6) ►  September (22) ►  July (2) ►  June (3) ►  May (8) ►  April (4) ►  March (16) ►  February (2) ►  January (16) ▼  2021 (147) ▼  December (14) Most Popular Editorials: Visualizing the $94 Trill... December 21, 2021 - Here are 5 Steps for Getting Y... December 20, 2021 - Moderna says its booster signi... December 20, 2021 - U.S. to push for vaccines and ... December 19, 2021 - Here's what makes 'authoritati... Most Popular Editorials: So You Botched a Job Inte... Most Popular Editorials: So You Botched a Job Inte... December 18, 2021 - Should You Go to Graduate School? December 18, 2021 - Top 10 Podcasts for Entrepreneurs December 17, 2021 - Are Personalized Ads a Waste o... December 17, 2021 - Congress Passes Ban on Goods F... December 8, 2021 - Android phone update lets you k... NUS Business School's Digital Marketing: Strategie... Learn How to Harness the Power of Data Science to ... ►  November (1) ►  October (6) ►  September (15) ►  August (22) ►  July (20) ►  June (14) ►  May (21) ►  April (22) ►  March (8) ►  January (4) ►  2020 (211) ►  December (7) ►  November (24) ►  October (40) ►  September (9) ►  August (30) ►  July (24) ►  June (41) ►  May (36) ►  2010 (1) ►  February (1) ►  2009 (19) ►  November (4) ►  October (1) ►  September (1) ►  August (1) ►  July (8) ►  May (1) ►  April (2) ►  February (1) ►  2008 (49) ►  December (3) ►  November (7) ►  October (8) ►  September (31) Contributors Dharmendra Kumar Priya Ranjan Collaborators   Friends in our effort VivekBhai's Blog http://vivekumrao-biharflood2008-rrss.blogspot.com/ Friends in our effort http://vivekumrao-biharflood2008-jss.blogspot.com/