July 24, 2020 - Print advertising on the road to recovery as average ad volumes per day rose 325% in June 2020: TAM AdEx

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Invite Friends   From the Editor's Desk Living a Lie: We Deceive Ourselves to Better Deceive Others People mislead themselves all day long. We tell ourselves we're smarter and better looking than our friends, that our political party can do no wrong, that we're too busy to help a colleague. In 1976, in the foreword to Richard Dawkins's The Selfish Gene, the biologist Robert Trivers floated a novel explanation for such self-serving biases: We dupe ourselves in order to deceive others, creating social advantage. Now after four decades Trivers and his colleagues have published the first research supporting his idea. Psychologists have identified several ways of fooling ourselves: biased information-gathering, biased reasoning and biased recollections. The new work, focuses on the first - the way we seek information that supports what we want to believe and avoid that which does not. Continued here TradeBriefs: What's important, not just what's popular! Advertisers of the day IIT Bombay-WashU Executive MBA (Batch 6): 17 classroom immersions | 15+ session topics | Drive results for your organization| Apply now! Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.   Marketing Print advertising on the road to recovery as average ad volumes per day rose 325% in June 2020: TAM AdEx SBS Biotech emerged as the biggest spender with 6% share Marketing Will advertisers warm up to IPL 2020 in UAE? Sports and media industry experts estimate a 10-20% drop in advertising, on ground as well as in team sponsorship spends from last year as advertisers have seen their businesses shrink during the covid-induced lockdown and are grappling with poor cash flows 8 More Marketing Stories Politics Mamata Banerjee reshuffles TMC ahead of Bengal polls, appoints new party members as district chiefs The TMC chief on Thursday announced a new state committee with 21 members and a seven-member core panel Politics Another Joint Secretary-Level India-China Meeting Soon: Centre A meeting of the Working Mechanism for Consultation and Coordination (WMCC) on India-China border is expected to be scheduled soon, confirmed Minister of External Affairs on Thursday. 6 More Politics Stories Make us part of your daily routine   TradeBriefs and TradeBriefs International, bring you the best in business, culture, science and opinion. We bring you the important stories, not just the popular ones! Sports IPL 2020: NZC will issue NOC; onus on players to carry out due diligence Six New Zealand players - Williamson, Neesham, Boult, Ferguson, Santner and McClenaghan - have IPL contracts | ESPNcricinfo.com Sports Rahul Dravid: 'Remember, a batsman who averages 50 has failed a lot more than he has succeeded' What is real success, and is there something such as too much intensity? Rahul Dravid explains | ESPNcricinfo.com 1 More Sports Stories Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Entertainment Criminal complaint filed against fraudsters impersonating Bhushan Kumar Criminal complaint filed against fraudsters impersonating Bhushan Kumar. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at Bollywood Hungama.com. Entertainment Ranvir Shorey says he suffered psychological trauma in Bollywood Ranvir Shorey says he suffered psychological trauma in Bollywood. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at Bollywood Hungama.com. 3 More Entertainment Stories Work To See the Future of Competition, Look at Netflix The three big strategy lessons from the company's success. Work The benefits of reverse mentoring and what you can learn from those younger than you As organisations become more complex, the need for dialogue, understanding and the willingness for leaders to check assumptions and listen to diverse perspectives is essential.  One way to do that effectively is through reverse mentoring. In reverse mentoring the traditional mentee and mentor role is swapped.  Senior leaders adopt the mentee role, while younger generations […] 16 More Work Stories Life Data will decide which Indian IT employees will come back to office amid Covid-19 With over four million employed in the sector, managing people's movement amid a pandemic could be a nightmare. Life How one couple has lived for 29 years on an island they built themselves Catherine King and Wayne Adams live on a sustainable, floating compound. "Freedom Cove" is a labor of love, hand-built using recycled and salvaged materials. 22 More Life Stories Retail Future Retail shares dive after the Big Bazaar operator skips a foreign currency payment The company had missed the payment of $14 billion due on foreign currency convertible bonds worth $500 millionThe ₹5,600 crore ($750 million) retailer ⁠— with Retail Flipkart to start wholesale business with acquisition of Walmart India The move will further intensify competition with Flipkart's rival Amazon that has a similar offering for the B2B segment. 15 More Retail Stories Telecom Ganesh Lakshminarayanan to be new chief of Airtel's enterprise business Lakshminarayanan will succeed Ashish Arora, who has been promoted as the CEO for global business.Arora will look at expanding Bharti Airtel's global networks, including submarine cable systems, to serve international and domestic customers Telecom Israeli scientists set to arrive in India with breakthrough technologies to help cope with soaring cases A team of 20 from Israel's Ministry of Heath, Defence and others are to arrive in India in the coming weeks put to test four covid-19 detection technologies that could give early pointers to whether someone is infected by the SARS-CoV-2 pathogen or not Telecom Realme smartphones to get rid of banned Chinese apps in August While the existing Realme phones will not have any of the banned Chinese apps by early August, future smartphones will be completely devoid of them. 10 More Telecom Stories Finance Our mission is to build the first billion user bank: Sachin Bansal Speaking at the Global Fintech Festival 2020, Sachin Bansal said the middle-class Indian is still under-tapped and doesn't get good service from banks and other financial service institutions owing to the cost of operations Finance Opinion | The great scramble of millions to board India's economic bus We need an economic model that goes beyond conventional paradigms to address the ground realities of our common people Finance Excess cash in India's banking system won't go away in a hurry, say strategists Liquidity measures taken by the RBI since February aggregate to ₹9.57 trillion 15 More Finance Stories Food/FMCG Milk glut in India likely to deepen Following weak purchases from institutional buyers such as hotels, restaurants and sweet shops, coupled with subdued consumer demand because of a fall in incomes, private dairies have cut procurement prices Food/FMCG Fair Lovely may have dropped but it does not discourage process of pigmentation change A well-known Bollywood cinematographer once told me that the entire lighting for a film had one central purpose – to ensure the main actor's skin tones are light. Everything else revolved around that. 8 More Food/FMCG Stories Software India's SaaS revenue set to jump 6X to $13-15 billion by 2025: Nasscom report The Indian SaaS landscape has grown 1.5X faster than the global SaaS market due to acceleration in digital consumption caused by the crisis Software Expect large deals in hi-tech, manufacturing, financial services space: Infosys CEO Salil Parekh Expect large deals in hi-tech, manufacturing, financial services space: Infosys CEO Salil Parekh. Get latest Information Technology online at cnbctv18.com Software Wipro inks pact to buy Belgium-based company 4C Wipro Ltd said it has signed a definitive agreement to acquire 4C, one of the largest Salesforce partners in UK, Europe and the Middle East.The Belgium-based 4C is an independent Salesforce Platinum P 9 More Software Stories Ecommerce Tim Bray, the man who saw Amazon from inside, is not done yet Facing growing antitrust scrutiny at the same time that the coronavirus crisis has strained the company's operations, Amazon is increasingly forced .. Ecommerce Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, changes in consumer behavior and product demand -- and what this means for the future of retail. 7 More Ecommerce Stories Digital WhatsApp is starting lending and insurance with a number of users that Paytm, PhonePe and Amazon took years to build WhatsApp is driving its financial inclusion push in India as it has announced its foray into lending, micro-insurance, and micro-pension products. The financial Digital Beyond emergency package: Permanent alternative to one-time stimulus for MSMEs lies with fintech upstarts Credit and Finance for MSMEs: Banks and NBFCs often rely on balance sheets to weigh the credibility of a business or look for hard collateral such as property or other fixed assets which an MSME owner may not be always in a position to produce. Digital Big digital leap in India's BBC News audience impact This accounts for more than half of BBC News Hindi's audience, which now stands at 24.9 million people per week, making it the BBC's most popular Indian language news service. Digital The Battle Between Google Facebook That Nobody Is Talking About When we talk about competition between tech giants, here are the usual suspects – Google competes with Facebook for ad revenues, Google competes with AWS & Microsoft for cloud revenue, and the list goes on.  But an area that's often missed from the technical parlance especially for those who are close to the ML developments,… 18 More Digital Stories Franchise Oyo partners with Unilever for sanitised stays The company said these include upgraded in-progress protocols using Unilever products like deep cleaning and disinfecting in-room high touch zones, hand hygiene products for guests and sanitised common areas. Franchise Amazon India to open 10 new fulfilment centres Opening Soon With this, Amazon will have 60 centres across 15 states in the country. 0 More Franchise Stories HR Deloitte's former CEO gets 7-year audit work ban India Business News: National Financial Reporting Authority, the regulatory body for auditors of listed and large companies, on Wednesday announced a seven-year ban on for HR Nearly 1 in 4 VA employees report sex harassment, audit says HR How do companies benefit from HR vendor empanelment? Outdated hiring processes, vague job descriptions top oversights in talent acquisition process 10 More HR Stories Logistics No Layoffs, No Reduction In Basic Pay In Any Category: Air India Some "rationalisation of allowances" have been implemented, Air India said, adding that it will be reviewed once the financial position improves Logistics A behind-the-scenes look at how technology is keeping the Logistics sector running The Logistics industry has emerged as one of the heroes of the pandemic. With people increasingly dependent on ecommerce to meet both essential and daily needs, the sector has witnessed a huge surge in demand. Although this has put the spotlight on the key role Logistics plays in our economy, ther Logistics SpiceJet designated to fly to US; Experts say flying to US will be difficult In a regulatory filing SpiceJet said it has been designated as an Indian scheduled carrier to operate on agreed services between between the two countries. This has been done in terms of the Air Services Agreement between India and the United States, the filing said. 10 More Logistics Stories Construction Developers sweeten deals, launch innovative schemes to push sales in a gloomy market To deal with this crisis, push sales to prospective homebuyers as also to reduce inventory pile-up, many developers now-a-days are sweetening property deals and are also coming out with innovative schemes. Construction Highway acquisitions in India stall as foreign investors grow risk-averse IL&FS, which had received binding bids for five road assets in its portfolio, recently said that an Italian buyer had pulled out of a deal. Construction How to talk to non-architects about social value The new Social Value Toolkit should arm you with practical support, writes Flora Samuel 13 More Construction Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India Subscribe to: Post Comments (Atom) Addresses of importance Dharmendra Kumar AID INDIA, Bihar Chapter west from state tube bell lohiya path linked with Jagdeo Path patna-14 (Bihar) call @ 9431477171, 9801157286 (India #) Account Details Account Number: 03510020000278 Bank Name: Kotak Mahindra Bank Account name: AID INDIA Bihar Chapter Medicine List Click here for the list of medicine you can donate. If you can donate please coordinate with Dharmendrajee@9431477171 , his number is given Thanks Please donate! For Dollar donations (Tax Deductible) For Rupee Donations in India  Dharmendra ji is leading our flood relief in Bihar and a source of constant inspiration for us to provide more help to the flood victims. You can call him @ 9431477171 if you want any direct feedback from the ground level or for sending any material. Convenient timings to call: 7:00 AM to 9:00 AM in Morning (IST) 10:30 PM to 12:00 AM in Evening(IST) Latest Update: Health care, a prime concern at the moment. As the water is receding in some areas, they are becoming epidemic prone ! This blog has information received from Bihar on flood relief efforts undertaken by AID, AID India and partners. Donations links: Please Click here to view pics on gallery Please visit http://biharfloodvideos2008.blogspot.com/ to see the video coverage on Bihar Floods. 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