Stay at the forefront of Digital Marketing| NUS Business School's Digital Marketing programme

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Digital Marketing: Strategies, Models and Frameworks Why Should You Enrol for This Programme? Consumer behaviours are constantly evolving, as are the marketing technologies and strategies companies use to attract and connect with potential customers. In order to reach a wider audience and create long-lasting engagement, it's important for business leaders and other professionals to understand the effects of digital adoption and changes in consumption. Programme Details STARTS ON 23 February 2021 DURATION 2 Months, Online 4-6 hours per week PROGRAMME FEES USD 1,400 DOWNLOAD BROCHURE In NUS Business School's Digital Marketing: Strategies, Models and Frameworks programme, you will gain the skills and knowledge you need to bring agility to your organisation and transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share in a digitised world. LEARN MORE Is This Programme Right for Me? If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients based on the latest in digital marketing and analytics, you will benefit most from this programme: ● Sales and marketing professionals and managers ● Brand and communications directors and managers ● Consultants in business and marketing, global marketing, marketing and communications, marketing management, and public relations ● Consumer-driven industries where digital marketing applications are critical, including banking and finance, healthcare, retail, IT products and services, advertising, healthcare, education, FMCG, and automotive Flexible payment options starting from USD 588 available now. APPLY NOW NUS Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives NUS Business School the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of NUS Business School. Emeritus' approach to learning is based on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. EMERITUS Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2018 to 28 March 2022.

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Trending: Jan 09- Jan 16 : German Developer Has Two Login Attempts Left to Access $220 Million in Bitcoin Before It's All Lost

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Invite Friends   From the Editor's Desk When Should You Collaborate with the Competition? Why don't Australians drink much whiskey? They're hardly known for being abstemious. Part of the answer is that they tend to drink beer and wine. But another part of the answer is that whiskey brands haven't made a concerted effort to get them to really try whiskey. Perhaps they should, because Australians have been lured into changing their drinking habits in the past. Rewind to the 1960s and Australian wine consumption was way down on today's level. So, wine producers got together and educated the public on the nuances of fine wine. Now Australians are drinking four times the amount of wine they drank in 1961 and are among the largest consumers of wine on a per capita basis in the world. This is not a one-off. Back in 1998 real men didn't eat avocados. Continued here TradeBriefs: Newsletters for Decision-Makers! Advertisers of the day Emeritus: Take your career to a new level with PG Diploma in Digital Business | Accepting Applications NUS Business School: Stay at the forefront of financial innovations | NUS Business School's FinTech programme Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month     German Developer Has Two Login Attempts Left to Access $220 Million in Bitcoin Before It's All Lost "I would just lay in bed and think about it. Then I would go to the computer with some new strategy, and it wouldn't work, and I would be desperate again," said Stefan Thomas. How 7 Lines of Code Turned Into a $36 Billion Empire Two Irish brothers in their 20s outplayed the finance industry with seven lines of code India may be considering a COVID cess on high income earners -- aside from more levy on fuel The government is considering a COVID cess to help increase revenue ahead of Budget 2021. A call on the new cess or surcharge is likely to be taken in the India may be considering a COVID cess on high income earners — aside from more levy on fuel The government is considering a COVID cess to help increase revenue ahead of Budget 2021. A call on the new cess or surcharge is likely to be taken in the Flipkart's Instakart, Swiggy Face Under 950 Cr Tax Evasion Inquiry The tax concealment case involving Instakart is said to be for INR 650 Cr, while Swiggy is being investigated in an INR 300 Cr case Flipkarts Instakart, Swiggy Face 950 Cr Tax Evasion Inquiry The tax concealment case involving Instakart is said to be for INR 650 Cr, while Swiggy is being investigated in an INR 300 Cr case Most Indians won't fully quit WhatsApp despite the privacy concerns Even those who are worried about WhatsApp's new policy are not looking to boycott the app completely. GoDaddy wins our 2020 award for most evil company email The domain registrar tricked employees into thinking they earned a bonus You Don't Need College Anymore, Says Google If you can earn $93k after completing a $300 course, then what‘s the future of higher education? 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The Simple Dutch Cure for Stress "Uitwaaien" is a popular activity around Amsterdam—one believed to have important psychological benefits.Photograph by John… Here's How George Clooney Accidentally Made $1 Billion And how Ryan Reynolds copied him to earn $610 million more India generated nearly 33,000 tonnes Covid-19 waste in 7 months; Maharashtra biggest contributor The Central Pollution Control Board (CPCB) in a report stated that India generated nearly 33,000 tonnes of coronavirus biomedical waste in the last seven months, with Maharashtra contributing the maximum (3,587 tonnes). Ferns N Petals: Bloom After The Gloom How Ferns N Petals, India's biggest flower and gifting player, turned plucky during the pandemic by thinking out of the vase Sebamed may have made a point in ad against HUL's Dove, but was it worth it? Although Sebamed's commercial cannot be seen anymore, brand experts noted that damage is already done for HUL. A CEO Explains How to Write Cold Emails That Actually Get Answered An entrepreneur who successfully cold emailed Steve Jobs (and other big names) shares his secrets. Explained Ideas: What is a K-shaped economic recovery and what are its implications? Policy will need to look beyond the next few quarters and anticipate the state of the macroeconomy. With 2 helpers and second-hand machinery, this entrepreneur built a mattress brand that now clocks Rs 38 Cr annual revenues Wasif Mohd started Fresh Up Mattresses in 2016 to differentiate from the competition and capture the unorganised sector. What Happens If You Merge Brooke Bond And Crocin Trade Channels? Ask HUL. One sells soaps to tea and coffee. The other sells Crocin to Iodex and Eno. How are their channels being merged... How India is helping global retail take on Amazon challenge India Business News: BENGALURU: "We are not here for cost; it is about talent, capability and building a team to support various functions, including our online platform. Editor's Note: Kmart's Kenny says one of the advantages of having a base in Bengaluru is the presence of other retailers, which facilitates sharing and learning unlike other places. "The team here works on high-end technology. We have built PoS solutions, we have built solutions that make teams more effective. We have a demand fulfillment team that allows us to forecast stock in store a lot more accurately," he says. Restaurant Overcharged Me for Bottled Water, Here's How I Made Them Pay For It When Rohit Patel from Ahmedabad was overcharged, he undertook a 5-year-long battle with the hotel under the Consumer Protection Act, 2019. Netflix's Most Popular Show Is an Overnight Success That Took 30 Years to Make 'The Queen's Gambit' is a classic example of why perseverance matters. How plant meat is coming of age in India Amid viral outbreaks and climate change, an alternative meat industry is taking root. Can it be the next big thing?.Success is possible because there are strong triggers. Aware consumers, particularly in cities, are worried about climate change and viral outbreaks. There is a health imperative too. I spoke to 99 big thinkers about what our world after coronavirus might look like: This is what I learned More business disruption, more political turbulence, but maybe also a glimmer of new possibilities. The Psychological Formula for Success After Age 50 Raw is the real deal when it comes to India's honeys Following the honey adulteration controversy, demand is high for exclusive, unpasteurised honey varieties sourced from forests across the country Indian farmers protests: The UK children supporting their heritage Children across the UK are raising awareness about the Indian farmers protests on social media. 5 Mumbai homes with the most phenomenal views of the Maximum City Take a tour of these plush properties designed by Channa Daswatte, AVN Interiors, Studio PKA, Studio Yamini and Ambika Hinduja Macker A year after first death in China, coronavirus source still a puzzle China News: January 11 marks the anniversary of China confirming its first death from Covid-19, a 61-year-old man who was a regular at the now-notorious Wuhan wet Amazon urges SEBI not to give NOC to Future-Reliance deal US-based Amazon has requested Sebi to direct the Indian stock exchanges to not issue 'no-objection certificate' (NOC) to Future Retail Economic impact of bird flu outbreak on India's Rs 1.75 lakh crore poultry industry To understand how the bird flu outbreak in India will hurt the economy we can fall back of COVID-19 impact data. In the initial months of the outbreak of coronavirus in India, when there were speculations that the pathogen might have spread through birds, the poultry sector of the country had lost out on $1 billion. China brings in new law to fight Trump's sanctions Chinese officials are bracing for more punitive measures in Donald Trump's final days in office. $150 billion wiped off cryptocurrency market in 24 hours as bitcoin pulls back A photo illustration of cryptocurrency tokens. Yuriko Nakao/Getty Images Bitcoin slid as much as 21% over Sunday and Monday, its biggest two-da... The Digital Transformation of the "Mad Men" Model The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade. [VIDEO] Shoaib Malik suffers horrific crash as ex-Pakistan skipper's sports car rams into truck in Lahore Former Pakistan skipper Shoaib Malik has suffered a horrific car crash in Lahore on Sunday. Malik was returning back to his hotel from the Pakistan Super League (PSL) season six draft event. How Nina Lekhi Built Baggit: A Rs 111 CR Brand Started With Rs 7000 Loan From Her Mom Baggit How Nina Lekhi Built a Rs 111 CR Brand Started With Rs 7000 Loan From Her Mom. Read All About Her Inspirational Story Here. These are the 15 fastest-growing cities in the world The population of Kampala, Uganda could grow to more 7 million by 2035, a jump of more than 112%.  5 ways to persuade yourself to be more productive Science-backed principles of persuasion can be the push you need to get stuff done. Small packs give big comfort to FMCG firms in pandemic times Covid-led stress on household incomes drives growth Bitcoins worth Rs 9 crore seized from 25-year-old Bengaluru hacker India Business News: The Karnataka Police has seized Bitcoins worth Rs 9 crore from a 25-year-old hacker, Bengaluru joint commissioner of police (crime) Sandeep Patil info Fiber layers and field engineers to researchers ⁠-- telecom jobs may see a 20% spike in 2021 as India leaps into the 5G era Employment opportunities in the telecom sector are expected to grow by 20% in 2021. The growth will be fueled by telecom companies expanding capacities and Fiber layers and field engineers to researchers ⁠— telecom jobs may see a 20% spike in 2021 as India leaps into the 5g era Employment opportunities in the telecom sector are expected to grow by 20% in 2021. The growth will be fueled by telecom companies expanding capacities and You should always keep a $100 bill in your wallet, a psychologist says. Here's why experts agree We tend to think twice before breaking $50 or $100 notes because of a concept known as "mental accounting." Here's how carrying bigger bills can help you curb spending. Indian consumers treat luxury products differently: Mercedes-Benz India CEO Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer's behaviour and usage when it comes to luxury items is different from other markets. Indian consumers treat luxury products differently: Mercedes-Benz India CEO Mercedes-Benz India MD and CEO, Martin Schwenk, says the Indian consumer's behaviour and usage when it comes to luxury items is different from other markets. Elon Musk's Tesla opens India entity in Bengaluru, names three directors Tesla has named Vaibhav Taneja, Venkatrangam Sreeram and David Jon Feinstein as the three directors in the newly formed entity in the country.The state government had earlier said that Tesla would open an R&D centre in Bengaluru Cant figure out how to end your Amazon Prime sub? These complaints could help Amazon's use of dark patterns that add friction to the process of terminating a Prime subscription is being targeted by 16 consumer rights groups in Europe and the US which are taking coordinated action to urge regulatory intervention. One of them — Norway's Consumer Council (NCC)… IndiGo announces 5-day special domestic sale, offers flight tickets from Rs 877 IndiGo Flight Tickets Offers: The sale will be available till January 17 with fares starting at Rs 877, IndiGo informed in a statement adding that the sale is valid on travel from April 1 to September 30. Look, up in the sky -- it's a flying Cadillac! 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